Expert / Heuristic Review
Experts from the lab will evaluate website/product usability using our own set of heuristics and checklists, customized to the product domain. This provides an overview of potential product pitfalls as well as areas of delight to prospective users. This activity, when coupled with usability testing, provides a comprehensive review of usability from both the expert and end-user perspective.
Competitive Product Analysis
Knowing where your product stands against your competitors is critical. We ask users to compare and contrast products to one another in a systematic and empirical manner. In addition to usability testing metrics, we gather user input on preference, delights, and frustrations with all products. Sometimes it is better to know what features do not work for a product as much as those that do.
Out-of-Box Experience (OOBE)
First impressions are lasting impressions, which is why the Out-of-the-Box Experience (OOBE) is important. We track users’ experiences from receiving and unboxing a product to the point where they start to use it. We identify roadblocks, common questions, and usability issues encountered through the process. Optimizing the OOBE can increase sales, user satisfaction, and customer loyalty.
Usability Testing
We examine product ease-of-use from the users’ perspectives for all devices and platforms (both mobile and desktop). Using a systematic and empirical approach, we gather the following to assess usability and make design recommendations:
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Task success
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Time to complete tasks
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Efficiency (clicks/taps/keystrokes)
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User perceptions
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Intent to use/recommend
