Research & Design
Eye Tracking
Examining WHERE users look on a web page helps designers understand user expectations and the impact of color, layout, and imagery on user search strategies.
​
Using the Tobii X2 eye tracker, we gather data regarding the number of fixations, fixation duration, and order of fixations by Area of Interest. We also have the Tobii Glasses 2 which allow us to understand eye movements in mobile product environments.
Literature Reviews and Empirical Research
Examining the research literature to learn about a topic is what academics do daily! Let us explore and summarize the latest literature for your team(s) so your design and processes are evidence-driven. We will also help you plan and execute empirical research studies to help you understand fundamental questions about your target users and their behavior.
Video Game Satisfaction (GUESS)
The Game User Experience Satisfaction Scale (GUESS) is a recently validated survey that breaks down overall satisfaction into nine dimensions. An analysis of over 450 different video games with 1,300 participants resulted in the determination of the nine factors that contribute to video game satisfaction.
The GUESS was created following best practices of scale development and provides a comprehensive measure of video game satisfaction.
​
-
Applications of the GUESS: The GUESS has been used to evaluate satisfaction across visual platforms, namely VR and non-VR for the video game Defense Grid 2. Constructs like creative freedom, engrossment, enjoyment, visual aesthetics, and audio aesthetics aspects of the game were rated higher when played in VR than in non-VR on a PC.
​
-
Comparing Games with the GUESS: Comparing the overall and subscales scores the GUESS can provide insight into identifying strengths and weaknesses in video games. For example, an examination of Destiny, a first-person shooter game, scored higher in dimensions like visual aesthetics, audio aesthetics, and social connectivity than dimensions like creative freedom and narrative. Candy Crush, on the other hand, showed higher scores in usability, visual aesthetics, and personal gratification than dimensions like social connectivity, and audio aesthetics.
​
