Understanding your target users’ goals, motivations, and capabilities is paramount to the design process or simply recognizing whether a products “works”. We use a variety of qualitative methods to explore user populations and understand what is important to them.

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Methods

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• Online Surveys

• Interviews

• Focus Groups

• Info Architecture

Evaluating a product or service’s usability and user experience can be done a number of ways – a deep dive in isolation or comparatively with competitors. We use the goals of the assessment and understanding of the target users to guide us to the appropriate
evaluation methodology.

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Methods

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• Expert Review

• Benchmark Evaluation

• Competitive Analysis

• Usability Testing

We employ a variety of human factors methods and techniques to understand user behavior, both objectively and subjectively. We also conduct literature reviews and are trained to determine appropriate experimental designs and statistical methods to quantify behavior.

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Methods

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• Out-of-Box Experience

• Eye Tracking

• Longitudinal Studies

• Empirical Research